OK, so here is my question.....you keep talking about who wants it more. Teams like Wisc and Tenn and Duke who KNOW they are going to the NCAA Tourney, do they not benefit by winning their respective conference title? No money, no better placement in the tourney....no benefit at all except for bragging rights to winning the conference? And the underdog teams...are they playing hard for recognition or for a possible spot in the NCAA tourney? Please help me understand this as I am having a really hard time with these conference tourneys.